2013
The because I am a Girl Scout campaign featured real stories about how Girl Scouting positively affected the girls in Girl Scouts of Eastern Pennsylvania’s 9-county outreach. The visuals included solitary girls making eye contact, the Girl Scout trefoil, and a color bar that was indicative to the six levels of Girl Scouting—Daisy, Brownie, Junior, Cadette, Senior, and Ambassador.
The campaign was seen on SEPTA bus interiors, bus tails, passes, and subway interiors, digital and traditional billboards, web banners, school posters, and several other recruitment collateral pieces. Recruitment collateral include flyers, posters, postcards, handouts, etc.
Membership shell description